Somchai P.··1 min read
A CRO Playbook for Thai Retailers
Conversion Rate Optimization is not a redesign — it is a habit. The retailers who win run small, measurable experiments month after month. Here is a playbook you can start this week.
Start with the funnel, not the homepage
Most teams obsess over the homepage while the real leaks sit in product pages and checkout. Pull your analytics, find the step with the steepest drop-off, and fix that first.
Experiments that reliably move the needle
- Show shipping cost and delivery time before checkout, not after.
- Add a sticky "Add to cart" on mobile product pages.
- Offer a guest checkout — forced account creation kills conversions.
- Surface real reviews and a clear return policy near the buy button.
Measure honestly
Run one change at a time, give it enough traffic to reach significance, and keep a log of what you tried. A losing test is still data. Want a CRO audit? We will map your funnel and prioritize the wins.